A logo for aspect ipc advisor blog
Ep 56 - Creating Moments of Delight for Your Clients with Nat Korol


Sales and marketing are often a business' go-to growth strategy, but is there a more cost-effective way to do it with a greater ROI?


Nat Korol, Co-Founder of Hyphen, discusses creating moments of delight for clients and turning them into brand advocates resulting in greater client retention and referrals.



Nat Korol talks about leveraging client experiences to grow a business.

Subscribe & rate on:

Subscribe on Apple Podcasts
Subscribe on Spotify
Subscribe on Amazon Music

Add your title here

This is the text area for this paragraph. To change it, simply click and start typing. Once you've added your content, you  can customize its design by using different colors, fonts, font sizes and bullets. Just highlight the words you want to design and choose from the various options in the text editing bar.

This is the text area for this paragraph. To change it, simply click and start typing. After adding your content, you can customize it.

Nat Korol discusses creating moments of delight for clients.

Warren Buffett once said “Any business with delighted customers has a sales force they won’t have to pay; You don’t see them, but they are talking to people all the time.”


There are countless tools available today to help entrepreneurs market their services to current and potential clients. But what really makes you stand out? 


Nat Korol is here to talk about how you can create moments of delight for your clients, and that ultimately can lead to a growing business through increased client retention and referrals!


Nat Korol combines 15 years of marketing experience from working in finance, investor relations, media distribution, and brand marketing to help organizations identify marketing niches and translate them into tangible business outcomes. As a co-founder of a Toronto-based B2B creative marketing firm, Hyphen, Nat's focused on building a responsible culture and a sustainable business that's leading the change on how agencies operate.


Since 2016, Hyphen has partnered with over 50 organizations to deliver impactful digital marketing strategy and design, all while donating 1% of their revenue (not profits) to Environmental Defense Canada via 1% for the Planet Business Members, and on average, taking 3 weeks vacation plus 2 weeks off over the winter holidays annually!


Her passion for learning and sharing her knowledge has led her to lecturing on Content Marketing Strategy to post-graduate students at Humber College and on Professional Media Sales to fourth-year undergrads at University of Guelph-Humber. She was nominated for Canada’s Top 40 Under 40, and was named Top B2B Marketing Strategist of the Year 2023 by International Association of Top Professionals. 


Schedule a virtual coffee with me using the form on the right.


If you’ve found this episode useful, or know of someone who could gain from it, I’d appreciate it if you would share it with them. Or subscribe and follow Turning the Page on Apple, Spotify or whatever podcast app you use!  


Cheers,

Chris


Grab a Virtual Coffee with Chris

Would you like to spend 20 minutes with me - virtual coffee in hand – furthering the conversation you heard in any of the podcasts?


Want to be or being a guest on the show? Fill out the form and let me know!

Nat Korol talks about leveraging client experiences to grow a business.

EP56 - Ep 56 - Creating Moments of Delight for Your Clients with Nat Korol

0:00
0:00
Share by: