It’s a busy world. People used to vote with their wallet. Now they vote with their time.
People today are inundated with non-stop content. They don’t know where to look or who to trust. So how do you win their time and their confidence?
Joining me today is Ron Tite! Ron is a best-selling author, speaker, producer, and entrepreneur who blurs the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.
He’s the founder of Church+State, host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book. He has written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast.
Ron’s first book, Everyone’s An Artist – Or At Least They Should Be was published in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in 2019.
In this episode, Ron will share with you…
- People are constantly being inundated with content every single moment of every single day. How do you stand out from the noise?
- How authenticity in the content you create can build long term trust with clients and consumers.
- Ron uses his “think, do, say” theory to show how one of the oldest manufacturing brands in the world recently went through a reinvention that sets them up for generations to come.
- Helpful tips on how business owners can learn to be creative in their own business and how you can use everyday tasks to kickstart that part of your brain.
- Why business owners should cut the jargon.
Pick up Ron’s book at https://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714
Learn more about Ron and his work at https://churchstate.co/
How do you get creative in your business? I’d love to chat with YOU and learn more about you and your business. Why not set up a virtual coffee with me so we can chat about how you can accomplish big things in your business!
Set up a virtual coffee with me here: https://aspect.ipcc.ca/turning-the-page-podcast#grabcoffeewithchris
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