Go Big or Stay Bored - Growing Your Financial Advice Business

I recently re-read some of the older books by Dan Sullivan, creator of the Strategic Coach program. One of the books I re-read was ‘Quotable 10X’. In this book, Dan suggests the reason why people don’t feel invigorated or engaged in what they do is because they fail to set their goals high enough to really get their blood pumping. 



After being in the game for so long, many advisors start to work on autopilot. They have comfortable incomes, good clients, and a great work-life balance, all of which is good, but is it great?

When Did You Feel Most Alive?

I can only speak for myself. I have always felt greatest when I have set huge, almost unattainable goals for myself. I feel challenged (even stressed) about doubling our assets under administration or undertaking a major corporate initiative. But, once I've achieved a goal, I am compelled to write another one – one that sets the bar even higher than the last.

The times I feel sluggish, question my career choices (I wanted to be a rock star) or get downright grumpy, are the times when life gets too easy and there are no big goals in front of me. In other words, that is when I get bored.

So, I'm putting out a simple question: ‘what is your 10X?’ What audacious goals are you setting for yourself and your team that will allow you to really sharpen your focus? What goals have you set for yourself to make you feel like you are creating value?

Life is not something we just have to get through; life is meant to be lived to its fullest. We should all challenge ourselves to never be satisfied with good when we can be great. It is easy to get caught up in the drudgery of life and routine, but big goals require big change. It means accepting the unknown, being scared and being able to step outside our comfort zones. At the end of the day, we may fail, but we will know that we tried. At the very least, we will not be bored, which in my book is the worst way to spend a life.

Here’s a video by Dan Sullivan on the effects of 10X thinking to get your blood pumping.